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All About Meta Tags
The "description" attribute
Unlike the keyword attribute, the description attribute is supported by most
major search engines, like Yahoo and Live Search, while Google will fall back on
this tag when information about the page itself is requested (e.g. using the
related: query). The description attribute provides a concise explanation of a
Web page's content. This allows the webpage authors to give a more meaningful
description for listings than might be displayed if the search engine was unable
to automatically create its own description based on the page content. The
description is often, but not always, displayed on search engine results pages,
so it can impact click-through rates. Industry commentators have suggested that
major search engines also consider keywords located in the description attribute
when ranking pages. W3C doesn't specify the size of this description meta tag,
but almost all search engines recommend it to be
shorter than 200 characters of plain text.
The "keywords" attribute
No consensus exists whether or not the keywords attribute in your Meta Tags has
any impact on ranking at any of the major search engines today. It is speculated
that it does, if the keywords used in the meta can also be found in the page
copy itself. 37 leaders in search engine optimization concluded in April 2007
that the relevance of having your keywords in the meta-attribute keywords is
little to none. But it surely cannot hurt to have them and Deb's Webs
continues to use them on all websites!!!
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