>> Usually best if left short ( 5 to 9 words, with most important
parts in the first ~ 65 characters)
>> Each page should have its own unique page title.
>> Your primary keywords should occur early in your page title (from word position 2 to 5 or so).
>> Generic words such as "website home" or "welcome to" usually should not appear in your page title.
>> Don't forget to use relevant keyword modifiers in your page title to help draw in more relevant traffic.
>> Search engines such as Google may display the first ~ 65 to 70 characters from your page title in their search results.
>> Ensure your page title differentiates your site from competing sites.
Unlike the keyword attribute, the description attribute is supported by most major search engines, like Yahoo and Live Search, while Google will fall back on this tag when information about the page itself is requested (e.g. using the related: query). The description attribute provides a concise explanation of a Web page's content. This allows the webpage authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content. The description is often, but not always, displayed on search engine results pages, so it can impact click-through rates. Industry commentators have suggested that major search engines also consider keywords located in the description attribute when ranking pages. W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 200 characters of plain text.
No consensus exists whether or not the keywords attribute in your Meta Tags has any impact on ranking at any of the major search engines today. It is speculated that it does, if the keywords used in the meta can also be found in the page copy itself. 37 leaders in search engine optimization concluded in April 2007 that the relevance of having your keywords in the meta-attribute keywords is little to none. But it surely cannot hurt to have them and Deb's Webs continues to use them on all websites!!!